RezTech Tiebreaker™

RezTech Tiebreaker™ simultaneously screens up to six product concepts, designs and messages, answering the question “which concept is the most motivating to my target audience and why?”

Tiebreaker uses our on-line Resonance® methodology and a monadic approach: respondents are never asked to judge a "beauty contest" in which they pick a favorite from among a variety of side-by-side choices. Instead, Tiebreaker simulates the way people use products in real life - one person, one concept - then delivers aggregated results so you can make the side-by-side comparison of the respondents' reactions.

Results are delivered via a Web-based interactive dashboard, making information easy to share across the organization.

RezTech Tiebreaker includes:

• Custom Analysis & Insights
• Underlying Motivations by Concept
• Consumer Comments by Motivation
• Price Advisor